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Herbst and Trumbull's Econ Development Chair Respond to Porricelli's Closing

The store was trying to work with the landlord of the Trumbull Center shopping plaza.

After hearing of Porricelli's closing, First Selectman Tim Herbst and Economic & Community Development Commission Chair Scott Wich say Trumbull's economy is strong and a replacement will be found.

"Trumbull’s economic development is strong and the Town is committed to doing everything in its power to work with the property owners to fill this commercial space as quickly as possible," Herbst said Friday.

Porricelli's company owner Jerry Porricelli announced the closure the same day in a press release, but Herbst said it was the first time he had heard.

"No one from the Town’s government was contacted by the owners to alert us to the closure and we have not received any explanation from management as to the reasons for the closing of their Trumbull location," Herbst said.

"What is surprising about this action is that at the end of 2011, the owners of Porricelli’s elected to exercise an option to renew their lease for another five years. Earlier this year, the owners of the market approached the landlord to convey how the economy was affecting their business and how meeting their monthly rent payments was becoming a greater challenge.

"The landlords thereafter agreed to give the owners of the Porricelli’s temporary rent concessions that were intended to help them weather the current economic climate, until conditions improved.  In speaking to the landlord, we have been advised that they were not informed by the tenant of this closure," he concluded.

'Porricelli's Has Not Had an Easy Year'

Economic commission Chair Scott Wich added, "Porricelli’s has not had an easy year. First, with the closing of its Old Greenwich location in August and now with the closing of its Trumbull location."

"It is truly unfortunate to see a well-regarded, family-run business like Poricelli’s leave Trumbull.  However, the Town will be doing everything in its power to assist in bringing a new quality business to Trumbull Center.  On behalf of the Town, I would like to thank the Poricelli family and wish them well for their contributions to the community," Wich said.

Numerous Patch Users said the family-run store, founded in 1950, was convenient and offered fresh foods. Trumbull's store opened in 2002, replacing the Grand Union. The two Greenwich stores closed in 2009 and 2012.

Herbst said he too was disappointed at the closure.

"However, we must now look forward and seek a suitable replacement for the benefit of our residents.  Trumbull residents should know that if there was no optimistic future for this property, the property owners would not be making a multi-million dollar investment in the property’s rehabilitation," Herbst said.

In the last year, the plaza has lost Frances' Pastry and Trumbull Aquarium and Pets. Outside of the plaza, the town lost P.J.'s Garden Exchange on Madison Avenue, which was started in the late 1930s.

"Further, at the peak of the last construction cycle, Trumbull had 68 commercial and industrial construction projects underway, despite the current economic conditions we are facing at the state and national level," the first selectman said.

Trumbull Economic Development Director Ed Lavernoich could not be reached for comment Friday.

But numerous readers suggested that a Trader Joe's would be a good fit to replace the store.

kim Schneider December 29, 2012 at 02:24 pm
Maybe the town should find a way to support family owned, small business' better. In particular those that have been loyal for 30 something years. The big box stores and the "supermarkets" that sell everything from firewood to christmas trees and annuals make being the "little"guy really tough. How could Porcelli's ever compete with the buying power of super stores. Shame. As more and more become locavores maybe the super stores will go away. Fingers crossed.
Concerned Taxpayer December 29, 2012 at 02:29 pm
They would not accept their gift cards as payment. What is going to be done to reimburse those that have them?
Pam Georgas December 29, 2012 at 02:31 pm
We can support small businesses by encouraging and supporting more local cultural assets, such as the Trumbull Nature & Art Center, which if located near our business hubs, will draw visitors to our community, and to patron our small businesses. We don't need to reinvent the wheel, just study our neighboring small towns and see what works, and what doesn't.
Aaron Leo (Editor) December 29, 2012 at 02:42 pm
I am told you can get cash for gift cards today.
HL December 29, 2012 at 03:00 pm
Kim, I went there a number of times, but opted against them. 95 percent of their offerings are the same items you can get at other grocery stores but for much better prices.
In my opinion, you can only make it if you are a low cost large chain, or if you are smaller and offer lots of unique options (organic, or alternate foods/diets like Fresh Market in Monroe). In my opinion, Poricellis was destined to fail since it opened since it really met neither of those niches.
Michele Kopas December 29, 2012 at 05:22 pm
Trader joes is my vote
Trumbull Resident December 29, 2012 at 09:21 pm
I visited the store several times a week. I liked it -- fast in and out. Very helpful staff; they would load your groceries and bring them to the car.
They had a stellar fish department -- much better than Shoprite and Stop and Shop. Very nice produce. When they ran a sale, it was a good price. Sure, they might have been more on other items, but they were a little local store and entitled to make a living. Grocery stores have very small margins. You wouldn't go there to buy a million things, it wasn't that kind of store. So, I disagree with HL, because I feel they did have a significant niche -- good service, knew their customers, great service, good quality fresh foods. All the businesses in that plaza will feel the impact, as well as us, in town. A Trader Joe's would be just wonderful, but my understanding is that the center is mismanaged and very high priced and TJ could get a better deal elsewhere, if, they are even looking in our area.
Melissa December 30, 2012 at 03:52 pm
I visited Porricelli's twice a week for some organic produce that I found to be of better quality than S&S. It's true that most everything else is cheaper elsewhere. I agree with HL, smaller businesses will only survive if their offerings are unique. Nobody's going to pay more for products that can be acquired just down the road for less.
Trumbull needs better business all around. My husband and I moved here three years ago, and we're just beginning to start our family. I already feel that Trumbull falls short of our needs commercially, and it's an issue we're weighing while we consider whether it will be our home for the long-term. Bringing in a Trader Joe's would be a step in the right direction. Otherwise, I'm going to spend the next 20 years driving to FF to shop there. Or moving to a town that meets our needs might be the answer. We love Trumbull for other reasons, but we've noticed negative changes. Our first year here, we attended Trumbull Day, which was a cute, cozy fair by Hillcrest Middle School. It was followed by an impressive fireworks show. It now appears to be a multi-town driven carnival in the parking lot of the Westfield Mall. I have a definition in mind for the said transition of Trumbull Day, but will refrain from using it. Then we loved the idea of an annual concert right in the heart of our town. Well, that's proven a failure the past two years. We'd love to raise our children here, but we need to see improvements in the near future.
Melissa December 30, 2012 at 04:03 pm
And does anybody know what happened to Aliette Monjoux, the hair salon next door to Frances? I had my hair done there for three years, but they also appear to be closed. Is it temporary due to construction, or for good? I now go to Monroe and FF for baked items and FF to get my hair cut...other conveniences taken away.
Pam Georgas December 30, 2012 at 04:31 pm
If we want a variety of small businesses to succeed in Trumbull we need to support a cohesive cultural and entertainment infrastructure/plan that will draw patrons to visit Trumbull to support these small businesses. While the Trumbull Center rent issue seems to be a problem, there is more at play here.
Right now what possible reason would anyone have to come to Trumbull other than to the mall?, (get off the exit, and right back on). We are not a very friendly town that 'invites' out-of-towners to participate in our community, other than an occasional concert. The trails/valley are great, but not enough access points/parking for our neighbors. Other towns have annual oyster festivals, italian festivals, irish festivals, etc., that draw people from all over the state to patron their town. These festivals are an opportunity for local small businesses to get their name out there, and prove their value within a community
Jim Sullivan December 30, 2012 at 05:03 pm
If you want that Trader Joe's, you better start e-bombing them with location requests:
http://www.traderjoes.com/about/location-requests-form.asp
Pam Georgas December 30, 2012 at 05:10 pm
A few years ago, someone told me there can not be a Trader Joes in Trumbull due to corporate policy of distance between stores. (Fairfield was too close) I think it was the Economic Development director at the time that told me this.
Aaron perhaps you can confirm if this is true or not? It was a while ago, and I am not certain of who told me this.
Baffled Resident December 30, 2012 at 05:53 pm
For those who are dismayed that Trumbull has lost another "family owned" supermarket, Caraluzzi's is a CLEAN modern family owned supermarket that has the best meats and prepared foods of any supermarket in this general area. Caraluzzi's has been looking for another location: [url]http://caraluzzi.com/real-estate-inquiries/[/url]. "E-bomb" them and encourage them to work something out with DiNardo for a store at Trumbull Center.
Marianne Van Zandt December 31, 2012 at 04:05 am
There is NO WORKING out ANYTHING with DiNardo. I taught in Redding and am very familiar with Caraluzzi's. Yes, is a great market, BUT we HAD a GREAT market...Porricelli's......I , for one , won't "e-bomb" anyone except to get Porricelli's back.
raymond jaroszewski December 31, 2012 at 02:54 pm
Another failure by Tim Herbst, funny this was such a surprise to him I have been hearing rumors about the closing for months.
Since Tim has been in office: Sewer debacle , No Trumbull Day , Concerts cancelled , Magnet school land swap that is not a swap , Loss of seating for Trumbull students in Magnet School , Dogs in Trumbull shelter no longer walked , Trumbull High renovations dragged on and on . Tim Herbst's bribe/threat for the Nature Commission to accept a million dollars to move off the Wagner Tree farm. Tim wants to take credit of mall renovations and tax cut ( home devaluations= increase in mill rate),well then he can step up and except some blame....yeah right! Tim is a divider, never letting a good crisis go to waste ( if he can make political gain. ) and never taking responsibility . He should have found a way to help Porricelli's stay here , that is what leaders do they find a way to make things happen , get people working together to solve problems. Wake up Trumbull !!!
MAC December 31, 2012 at 06:37 pm
Do you even read? Or is it that as a big government lover (and probable Obama worshipper), Raymond, you want government to control EVERYTHING, and make just about every decision in businesses' and citizens' lives?!!
The closure of Poricelli's is NOT a "failure by Tim Herbst," as they did not even ask for his, or the town's assistance as THEY, the owners, were making the decision to close their business, after already closing/selling their other two stores! I guess you don't even believe in the foundation of our nation, which is FREE MARKET Capitalism! If you wish to contradict that assessment, you might start by reading the Constitution, and if that is too difficult for you--then you could at least read Gail Jarvis' comments on the original Poricelli's closing article on Patch.
Pam Georgas December 31, 2012 at 07:06 pm
Mac
I agree with both you and gail on the free market issue, of which this issue is (for the most part). However, if the town and the 'people' of the town want Trumbull to remain a 'village' with small businesses and shops, we can help achieve this by encouraging a cultural infrastructure that supports these types of businesses. Instead a small group of vocal residents fight every new idea/proposal that is put forth in front of our boards and commissions, regardless of its merit. They just fear change, or believe any change is bad.
LovesTrumbull January 9, 2013 at 02:41 pm
Melissa, the hair salon closed after the owner passed away suddenly. This came shortly after Kenny Z's (which was temporarily housed in his location) opened their new location across the street where TD Bank is.

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louis June 13, 2013 at 12:43 pm
wow the Ringling Bros. are protesting Cole? Wow@! Anyway, the best part is, Dave Rutigliano,Read More elected by the people of Trumbull, of their own free will, with other options on the ballot, and is now your State Representative