New Famous Footwear Opening April 21; All-Day Grand Opening Event May 1

Leading Footwear Retailer Invites Public to Grand Opening Celebration at New Store in Trumbull

ST. LOUIS (April 4, 2014)Famous Footwear announced today it is opening a new store in Trumbull, C.T. marking its 57th location in the New York market. The 4,940-square-foot store will open on April 21 and will host a series of grand opening event activities throughout the day. The new store is located in the Westfield Trumbull Mall at 5065 Main Street.


“Our decision to open a new store in Trumbull was based on a recognized consumer need, and we look forward to delivering a great footwear shopping destination,” said Rick Ausick, president of Famous Footwear.


To celebrate the opening in Trumbull, Famous Footwear is hosting an all-day grand opening event on May 1 from 10 a.m. to 6 p.m. Shoppers are invited to experience fun activities including:

·         An exclusive grand opening mobile text-in code will provide a mystery offer that can be revealed and redeemed in the store during the event. Offers and prizes include free shoes and accessories, $5 to $25 to spend and offers ranging from 20 to 30 percent off an entire purchase.

·         Special in-store promotions every two hours from 10 a.m. to 6 p.m.

·         A local shoe artist customizing shoes for customers from noon to 6 p.m.

·         Drawings every hour from noon to 6 p.m. for a chance to win free shoes.

·         An appearance from popular local radio station, WEZN-FM 99.9, from 2 p.m. to 4 p.m., giving shoppers the chance to meet some of their favorite radio personalities.

·         A DJ spinning live music.


“We strive to deliver easy victories to families who are looking for brand names at affordable prices,” continued Ausick. “Our in-store experience will prove you don’t have to compromise style or amazing customer service when shopping for great values.”


Famous Footwear is a leading, easy-to-shop footwear destination, featuring brand name merchandise for women, men and children, making it a one-stop-shop for the entire family. Shoppers can access Famous Footwear’s loyalty Rewards program and vast style selection in-store to meet their family’s footwear needs.


Famous Footwear recently launched their new mobile app which gives Rewards members 15 bonus points just for downloading, makes redeeming Rewards points even easier and gives shoppers access to exclusive mobile offers. The Famous Footwear app is available for download today at Google Play and iTunes or simply by texting APP to FAMOUS (326687) to get a mobile link.


Famous Footwear has more than 1,100 stores nationwide as well as an e-commerce site, Famous.com. The chain offers consumers more than 100 nationally recognized brands through its retail stores and website, including Nike, Vans, Converse, Sperry, Skechers, Naturalizer, Steve Madden, madden girl, Franco Sarto, adidas, New Balance, Roxy, Circus by Sam Edelman, and Carlos by Carlos Santana. Famous Footwear is also a proud national partner of the March of Dimes.


For more information, visit www.Famous.com or www.Facebook.com/FamousFootwear.



About Brown Shoe Company and Famous Footwear

Brown Shoe Company is a $2.6 billion, global footwear company whose shoes are worn by people of all ages, from all walks of life.  Our products are available virtually everywhere — in the more than 1,300 Famous Footwear and Naturalizer retail stores we operate, in hundreds of major department and specialty stores, on 14 distinct company-owned ecommerce sites, and on many additional third-party retail websites.  Through our broad range of products, we serve three key market segments.  Our Family brands — Famous Footwear, Famous.com, and shoes.com — are one-stop-shopping destinations for high quality, affordable styles for a family’s every occasion.  Active people who want comfort, style and performance can look to our Healthy Living brands — Naturalizer, Dr. Scholl's Shoes, LifeStride, Avia and Ryka.  Our Contemporary Fashion brands — Via Spiga, Vera Wang, Vince, Sam Edelman, Franco Sarto, Carlos Santana and Fergie Footwear — keep fashionistas in step with the latest trends.  At Brown Shoe Company, we inspire people to feel good and live better... feet first!




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