Trumbull Orthodontics: Personalized Local Denistry

Business: Trumbull Orthodontics
Owners: Lubna Khan, DMD, MDS
Website: www.trumbullbraces.com
Address: 126 Monroe Turnpike, Trumbull, CT 06611

How did you come up with the name?
I wanted to include both our location and the service we provided in our name.

Why choose that location? Why start a business in this town?
Trumbull is a wonderful family oriented town that lacked an Orthodontist. I chose Trumbull because the people of this area and the surrounding towns showed interest in having options when it came to choosing an Orthodontist.

Briefly, what business are you in?
We porvide comprehensive orthodntic care for children and adults including traditional braces, damon system, Invsalign and Invisalign Teen and lingual braces.

What's the most difficult moment or challenge you've faced as a business owner?
As a new business, establishing notoriety in the community has been a challenge. We hope that with great customer service, the word will spread.

Were there any challenges that made you second guess your decision to be an entrepreneur?
There were challenges, however none so big or unexpected that would cause me to second guess my decision. This has been a dream come true.

What's been your favorite moment or proudest achievement since opening?
Being recommended to patients by my peers in the dental profession has been the greatest honor!

What's the most innovative idea your employees or customers have had that you put into practice?
Our customer's love the idea that we are able to provide more individualized and personalized orthodontic care in a relaxing environment. We offer free consultations and we have created a room just for our new patients where they can be educated about orthodontic treatment options and where we are able to answer all their questions.

How do you deal with difficult customers?
Each patient has his or her own specific needs. Once we recognize what that is, we work hard to accommodate those needs. Patients realize this and really appreciate it.

How does your business give back or get involved in the community?
This month, we are involved in several community health fairs to help educate patients about their oral health needs.

This article is part of Patch's series highlighting local businesses in our community. Learn more about the series, and if you're a small business, fill out the form to be included, by checking out this link.